Home > News > Window Expressions fills new contract sales post for commercial and residential window coverings market

Window Expressions fills new contract sales post for commercial and residential window coverings market

ELKHART, Ind. — Window Expressions, a full-line manufacturer and distributor of commercial / residential window coverings and drapery, has announced that Melissa Ramey has been hired to fill its newly created position of Product/Market Sales Specialist. Window Expressions and its sister company, United Shade, are affiliates of the Dicor Corporation.

 “We’re looking to expand and improve our communications with many commercial market segments,” said Richard Delks, general manager of Window Expressions. ”We have developed a tremendous variety of window products for designers, distributors, contractors / builders, architects and in a number of other fields. and this new position demonstrates our commitment to serving all these categories.”

Developing new markets

Such categories include hospitality and hotel, assisted living, hospitals, housing authorities, property managers, schools, universities, specialty paint, hardware and home improvement stores. Ramey’s initial duties will include business development within the commercial / contract area, as well as with other manufacturers in the component markets. She will also open up opportunities in larger markets.

Ramey’s previous experience includes area sales manager for Xerox Sales Agency in Sausalito, Calif., assistant sales manager for The Four Seasons/SCLA in San Francisco, account manager for an online media firm in Santa Monica, Calif., and sales and marketing director for a not-for-profit organization in Park City, Utah. She also produced events for the City of Las Vegas. She holds a bachelor’s degree in Journalism and Public Relations from Butler University.

“I am very happy to have an opportunity to be a part of Window Expressions and the Dicor Corporation, which are extremely reputable companies that encourage growth and individual development. I feel privileged to be able to utilize my sales and marketing background to help lead the Window Expressions effort,” said Ramey.

“To date, I have been able to utilize my background to assist with the development of our new website along with marketing materials that will provide excellent sales tools moving forward. I have been encouraged by the response to our sales efforts in the market so far, and I am continuing to research companies and develop customers that are a fit for our products.”

“As Melissa develops these new application markets, she will expand her duties into major account relationship management, as well as taking a leading role in targeting our solutions for architectural acceptance and bid specification,” said Delks. “We are excited about Melissa’s experience in both sales and marketing, and look forward to utilizing her skills as we continue to develop our customer base, our marketing strategies and our resources.”

The Dicor Corporation serves the RV industry through its affiliated companies: Dicor Products, Seal Design, United Shade and Vixen Composites. An affiliate of United Shade, Window Expressions also serves the residential and commercial construction markets. While selling a wide range of products, all of the Dicor Corporation companies thrive as customer-driven concerns focused on simplicity, innovation and customer confidence in whatever they sell. For more information, visit www.dicor.com.